What are HiSilicon's current advantages over Novatek?
Release date:
2024-03-05
Currently, HiSilicon's advantages over Novatek include: ① Strong in technology; ② Rapid iteration speed; ③ Highly targeted pricing strategy—its only drawback is that HiSilicon isn’t available overseas (primarily in relatively affluent regions like Europe, the U.S., Japan, South Korea, and Australia). HiSilicon’s profitable segment features products: cutting-edge technology across the board for high-margin offerings, while for lower-priced items, it can adjust prices competitively to respond swiftly to market shifts. Meanwhile, Novatek focuses on export markets, targeting the mid-to-low-end segments—and its prices typically remain 10% to 20% higher than those of its competitors in the same price range.
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